Up close and personal White paper in – full colour out
Take a sheet of white paper, use digital print technology to lay out your customer’s latest transaction information, add a specially selected promotional offer, and you have a TransPromo document. Statements, bills and invoices are familiar, well-accepted items and your customers pay attention to them. TransPromo offers a radical new approach to personalised marketing which can increase customer satisfaction and generate new revenue streams. You could use TransPromo to cross-sell and up-sell your own products and services, or even take a wider view and sell some page space to a partner company whose offering will appeal to your customers. What a great way to increase the return on your data centre and digital printing investment! With expert help from Docuplus you could achieve exactly that.
Fast, flexible, responsive marketing
Transactional documents get customers’ attention – unlike inserts, which are usually thrown away pretty quickly. So, why not take advantage of this personalised communication to deliver highly targeted marketing campaigns created dynamically in just a few days. Compare that with the lead time required to get a lithoprinted flyer into the mail stream! By making use of your existing customer data, combined with demographic information, a TransPromo approach enables you to tailor offers closely to your customers’ lifestyles, spending patterns or other criteria. Relevant offers will demonstrate your understanding of customers’ interests and increase their satisfaction with your brand.
Colour is the key
Dynamically formatted TransPromo documents can incorporate colour images, graphics, charts and variable text, so the use of high quality information design expertise is crucial to enhance clarity and maximise the use of space. Full colour digital printing unlocks the potential of TransPromo in so many ways:
• creating attractive pages which compel attention
• differentiating TransPromo pieces from standard transactional documents arriving in the mail
• enhancing brand image and improving recall
• motivating action, leading to higher response rates
• increasing comprehension, therefore cutting the cost of answering customer queries
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