docuplus

Docuplus commissioned an independent business writer to investigate the opportunities available through a new marketing concept called TransPromo. The white paper discovers what TransPromo is and the opportunities and challenges created.

Executive Summary

With today’s consumers disappearing under an avalanche of marketing messages delivered across a plethora of media, businesses are struggling to find fresh, cost efficient and effective ways to reach new audiences.

Statements of bank, credit card, phone or utility accounts are generally perceived as important by consumers and, as such, currently represent an under-exploited means of bringing other related marketing messages to their attention. Thanks to TransPromo, it is these everyday transaction documents that are set to generate more direct selling and relationship-building opportunities for companies.

TransPromo represents a fusion of the latest technological breakthroughs in digital colour printing and document management software with intelligent management of customer data. The result is a powerful communications channel that targets consumers with offers relevant to their preferences and interests through documents whose arrival is anticipated and which are read and kept for reference.

This white paper explores the world of TransPromo, highlights how it can fit into a modern marketing strategy and explains the considerations crucial to its effective deployment.