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Up close and personal
Statements, bills and invoices are familiar, well-accepted items, and your customers spend 1-3 minutes reading each of these transactional documents¹. Currently millions of routine advertising inserts and leaflets are sent with these documents. We know that an astonishing two thirds of consumers throw away these insets before even glancing at them². So wouldn’t it be better to put these inserts on the actual statement or bill?
By making use of your existing customer data, combined with demographic information, a TransPromo approach enables you to tailor offers closely to your customers’ lifestyles, spending patterns or other criteria. Relevant offers will demonstrate your understanding of customers’ interests and increase their satisfaction with your brand. TransPromo increases response rates by a staggering 6.5% compared with 3% from standard direct mail³.
Which one would you rather send to your customers?
A Plain Transctional Document
A TransPromo Document
Benefits of the TransPromo approach
- Improves customer loyalty
- Increases consumer confidence and trust
- Reduces calls to call centres
- Lowers printing costs
- Allows for targeted marketing
- Reinforce brand image
- Opportunities to cross-sell and up-sell
It’s so simple...
Take a sheet of white paper, use digital print technology to lay out your customer’s latest transaction information, add a specially selected and targeted promotional offer, and you have a TransPromo document.
Additional revenues
You could use TransPromo to cross-sell and up-sell your own products and services, or even take a wider view and sell some page space to a partner company whose offering will appeal to your customers. What a great way to increase the return on your data centre and digital printing investment! With expert help from Docuplus you could achieve exactly that.
Colour is the key
Dynamically formatted TransPromo documents can incorporate colour images, graphics, charts and variable text, so the use of high quality information design expertise is crucial to enhance clarity and maximise the use of space.
Fast, flexible, responsive marketing
So if you are printing high volumes transactional documents, take advantage of this personalised communication to deliver highly targeted marketing campaigns created dynamically in just a few days. Compare that with the lead time required to get a litho printed flyer into the mail stream!
What product creates, manages and delivers TransPromo?
Answer: The CSF Suite
The award winning CSF® Suite is a complete software compilation that allows you to produce and dispense all your customer communications. Cross functional geographically dispersed teams are able to rapidly generate on demand documents in high volumes. The Suite is an easy user friendly tool that uses a template to deliver your message in the form and language the customer prefers in paper or digital.
Get a free Docuplus white paper; TransPromo – A new marketing Opportunity 
1. The TransPromo revolution: The time is now! (Infotrends, 2007)
2. www.transpromo.co.uk/transpromo_future (2008)
3. The impact of digital colour in graphic design (Infotrends, 2005)
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