Product Selection

The document composition marketplace has come a long way in the last 20 years. Today there are around 40 products available to perform ostensibly the same task – merging names and addresses with a set of text, enabling you to communicate with your customers. These products originally facilitated a reduction in the reliance on pre-printed stationery by utilising the emerging digital printer technology. Today, led by ever-increasing user demand, the pace of evolution and advances in technology have dramatically increased.

Evolving customer expectations demand more power, flexibility, integration and ease of use to satisfy increasingly competitive communication challenges. A pressured environment of customer retention combined with increased market share is becoming the norm in terms of sales and marketing targets, through one to one communication initiatives such as CRM.

Many new products from new and established software vendors have already entered the marketplace, and over the next few years many more are due to be released.

The question therefore for the users of these products is:

Are we getting the best return from our current technology, or is it time to review the marketplace to ensure the most effective ROI?

We can help you address these issues and improve your competitive edge in this fast-moving marketplace.

We plan to release a white paper later this year but for further information on how we can help you now please contact us on: 01494 880577 or via email at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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