docuplus - the customer communications experts

All industries require some form of customer communication. Whether your business produces account statements, policy documents, legal information or bills, these need to be delivered to your customers in either printed or electronic form.

Delivery of these documents is a typical business expense that all organisations must incur. Making use of unused white space on these documents for advertising and promotion – known as Transpromo – is one of the most effective marketing tools available.

Studies show that customers read and react to these documents more than any other form of direct mail. More than 95% of transaction documents are opened and read each month – far more than any other type of direct response effort.

Changing these documents to utilise unused white space for Transpromo can sound complex, time consuming and expensive. Having the ability to make changes quickly and easily can put your organisation ahead of your competitors. Docuplus uses an innovative product from Crawford Technologies that allows you to easily re-engineer your current customer communications after composition to include Transpromo for your customers.   

 Data can be indexed to determine customer eligibility by geographic location or promote a specific targeted offer by demographic.  By adding relevant messages, your organisation can piggy-back promotion or advertising onto existing transaction-related documents, which increases efficiency and saves time and money.

The utilisation of existing ‘white-space’ in documents takes place at print stream level, with no expensive and disruptive application changes. By working directly on the existing print stream to make rapid and focused changes, we eliminate the need for expensive, application reprogramming or re-composition.

Examples below demonstrate an invoice transformed to include Transpromo. Note how our solutions can take your previously unused white space and enhance them to include offers and information of interest to your customers.