|
Every business needs to use their marketing budget to get maximum ROI, customer retention and new business. In the current economic climate, it seems incomprehensible that any company would totally ignore a golden opportunity to do all of that - using transactional documents such as statements that were previously only a cost to the business. TransPromo communications can help increase the profitability of your business – whatever sector you operate in.
So what exactly are TransPromo documents? Simply the most effective direct mail you’ll ever send, as they are going to be read, not thrown away.
Must Read Documents
Getting your customers to read information sent to them in the form of inserts and promotional leaflets is getting harder and harder. Some people stand by the recycling bin when they open their post in order to drop ‘junk mail’ straight into it!
However, the vast majority of consumers do not bin a statement, bill or invoice without looking at it. Research shows that your customers spend 1-3 minutes reading each of these transactional documents¹. Currently millions of advertising inserts and leaflets accompany these documents. We know that an astonishing two thirds of consumers throw away these insets before even glancing at them². So wouldn’t it be better to put the information from these inserts on the actual statement or bill, which could help bring the document alive.
Don’t throw away your marketing budget, click here to find out how Docuplus can help you create more effective customer communication documents.
1. The TransPromo revolution: The time is now! (Infotrends, 2007)
2. www.transpromo.co.uk/transpromo_future (2008)
|
